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This research was funded by the Ministry of Science and Innovation of Spain: PID2023-147414OB-I00, and TED2021-129513B-C22.

Análisis de autorías institucional

Cerda-Mansilla, ElenaAutor o CoautorRubio Benito, Natalia MariaAutor o Coautor

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Artículo

User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences

Publicado en:Administrative Sciences. 15 (5): 169- - 2025-04-30 15(5), DOI: 10.3390/admsci15050169

Autores: Cerda-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio, Natalia

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Resumen

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six-dimensional brand experience scale, including sensory, affective, behavioral, and intellectual, as well as the additions of interactive and social dimensions, by identifying three new dimensions in Airbnb's online experiences: mystical, spatio-temporal, and physical. The results suggest that, while these dimensions are present across different types of positive online Airbnb experiences, there are variations depending on the type of experience. Certain experiences, such as entertainment-focused ones, may ensure higher satisfaction and engagement by incorporating a broader range of these dimensions.

Palabras clave

AirbnbAirbnb experiencesAuthenticityBrand dimensionBrand experienceData saturationDestination brand experienceGrounded theoryImageInteractivityOnline experiencesQualitative researchTelepresencTourismValue co-creationVirtual-reality

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Análisis de liderazgo de los autores institucionales

Existe un liderazgo significativo ya que algunos de los autores pertenecientes a la institución aparecen como primer o último firmante, se puede apreciar en el detalle: Primer Autor (CERDA MANSILLA, ELENA) y Último Autor (Rubio, Natalia).