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This research was funded by the Ministry of Science and Innovation of Spain: PID2023-147414OB-I00, and TED2021-129513B-C22.

Analysis of institutional authors

Cerda-Mansilla, ElenaAuthorRubio Benito, Natalia MariaAuthor

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Article

User Experience Dimensions in Digital Peer-to-Peer Platforms: A Grounded Theory Study of Airbnb Online Experiences

Publicated to:Administrative Sciences. 15 (5): 169- - 2025-04-30 15(5), DOI: 10.3390/admsci15050169

Authors: Cerda-Mansilla, Elena; Lozano-Blasco, Raquel; Rubio, Natalia

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Abstract

The current context underscores the growing importance of online formats, prompting managers to focus on creating positive online experiences. This qualitative study examines seven types of online Airbnb experiences using a grounded theory approach and data triangulation. Our findings extend the six-dimensional brand experience scale, including sensory, affective, behavioral, and intellectual, as well as the additions of interactive and social dimensions, by identifying three new dimensions in Airbnb's online experiences: mystical, spatio-temporal, and physical. The results suggest that, while these dimensions are present across different types of positive online Airbnb experiences, there are variations depending on the type of experience. Certain experiences, such as entertainment-focused ones, may ensure higher satisfaction and engagement by incorporating a broader range of these dimensions.

Keywords

AirbnbAirbnb experiencesAuthenticityBrand dimensionBrand experienceData saturationDestination brand experienceGrounded theoryImageInteractivityOnline experiencesQualitative researchTelepresencTourismValue co-creationVirtual-reality

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Leadership analysis of institutional authors

There is a significant leadership presence as some of the institution’s authors appear as the first or last signer, detailed as follows: First Author (CERDA MANSILLA, ELENA) and Last Author (Rubio, Natalia).