Marketing del Entretenimiento

Grupo

Líneas de Investigación (breve descripción)

1) Measurement of the attitudinal and behavioral effects of positive/negative portrayals of drugs/alcohol/gambling within entertainment content. 2) Measurement of how promotional depictions of fast food and sugary products in movies/TV shows influence on underage audiences, and evaluation of counteracting communicative activities that effectively educate about good eating habits. 3) Modeling of changes in the consumption habits of movies, TV series, music, games, and books by means of fixed/mobile digital devices. 4) Modeling the process of adoption and usage of ad blockers, and evaluation of strategies to prevent online advertising avoidance and preserve the business model of ad-supported websites.

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Colaboración

Publicaciones en Altmetrics

4 / 24

Porcentaje: 16,67%

Puntuación: 9,00

Puntuación media:

9,00 / 24 = 0,38

Proyectos I+D+i

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Tesis Doctoral