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Article

Managing Reputation in MNEs through Intangible Liabilities

Publicated to:Sustainability. 14 (5): 3041- - 2022-03-01 14(5), DOI: 10.3390/su14053041

Authors: Garcia-Lopez, Maria-Jose; Duran, Juan-Jose; Aviles-Palacios, Carmen;

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Abstract

Company-specific assets, especially those of an intangible nature, are sources of value for the firm; consequently, the company should carry out a good management of them to increase the firm's competitiveness, accesses to financing, reduce risks and improve its reputation. However, no attention has been paid to the concept of intangible liabilities that a company may create or develop and its effects on the value of the firm, and the relationship with its competitiveness and reputation, with reputation being considered as the public recognition (perception) of the quality of activities of the firm by both internal and external stakeholders of the organization. The right identification of them should allow us to better manage companies. Through literature analysis and empirical observations, we identify different sources of intangible liabilities and their effect on the value of the firm, highlighting those of them that implies a negative impact in the firm reputation. We identified which factors are greatly impacted when firm reputation decreases, so that a constructor is proposed to explain the relationship among reputation and the potential of generating implicit intangible liabilities. As result of an empirical analysis, we conclude that the factors (corporate assets, quality of management, financial soundness and long-term investment) impacting more on perception of reputation by stakeholders are those linked to the management style of the MNE. This would help MNCs to better manage both intangible assets and liabilities.

Keywords

AssetsCompetitivenessCorporate-responsibilityCustomer satisfactionEarnings managementFinancial performanceFirm reputationGovernanceIntangible assetsIntangible liabilitiesManagement practiceMultinational firmsOrganizational frameworkPerceptionResourceStakeholder

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Bibliometric impact. Analysis of the contribution and dissemination channel

The work has been published in the journal Sustainability due to its progression and the good impact it has achieved in recent years, according to the agency Scopus (SJR), it has become a reference in its field. In the year of publication of the work, 2022, it was in position , thus managing to position itself as a Q1 (Primer Cuartil), in the category Geography, Planning and Development.

From a relative perspective, and based on the normalized impact indicator calculated from the Field Citation Ratio (FCR) of the Dimensions source, it yields a value of: 1.96, which indicates that, compared to works in the same discipline and in the same year of publication, it ranks as a work cited above average. (source consulted: Dimensions Jun 2025)

Specifically, and according to different indexing agencies, this work has accumulated citations as of 2025-06-08, the following number of citations:

  • WoS: 1
  • Scopus: 3
  • OpenCitations: 3

Impact and social visibility

From the perspective of influence or social adoption, and based on metrics associated with mentions and interactions provided by agencies specializing in calculating the so-called "Alternative or Social Metrics," we can highlight as of 2025-06-08:

  • The use, from an academic perspective evidenced by the Altmetric agency indicator referring to aggregations made by the personal bibliographic manager Mendeley, gives us a total of: 35.
  • The use of this contribution in bookmarks, code forks, additions to favorite lists for recurrent reading, as well as general views, indicates that someone is using the publication as a basis for their current work. This may be a notable indicator of future more formal and academic citations. This claim is supported by the result of the "Capture" indicator, which yields a total of: 34 (PlumX).

With a more dissemination-oriented intent and targeting more general audiences, we can observe other more global scores such as:

  • The Total Score from Altmetric: 1.
  • The number of mentions on the social network X (formerly Twitter): 1 (Altmetric).

It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.