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Schmitz, AnneSupervisor

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December 12, 2024
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El papel del marketing sensorial en el comportamiento del consumidor: un enfoque práctico con la marca Lindt

Date read: 2024-05-01 {_iPublic_txt_centro_}: | ID: 10486/714044

Author: Sanz Martínez, Cristina

Director: Schmitz, Anne

Abstract

Trabajo Fin de Grado. Curso Académico 2023-2024. Grado en Administración y Dirección de Empresas (General)

Keywords

Marketing sensorialMarcas comerciales - Estudio de casosFidelización de clientesEmpresa

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It is essential to present evidence supporting full alignment with institutional principles and guidelines on Open Science and the Conservation and Dissemination of Intellectual Heritage. A clear example of this is:

  • The work has been submitted to a journal whose editorial policy allows open Open Access publication.
  • Assignment of a Handle/URN as an identifier within the deposit in the Institutional Repository: http://hdl.handle.net/10486/714044

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